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Top 5 Finds: June 14 - July 10
With each "Top 5 Finds" blog, we gather up the latest campaigns, events, videos, tools and random stuff that catches our attention. Here is a special Fourth of July edition inspired (mostly) by events surrounding last week's holiday festivities…
1. 80/35 Music Festival. The third year for the Des Moines music festival once again proved that Iowa can rock with the best of 'em. This year's 80/35 festival featured indie rock headliners Spoon and Modest Mouse, as well as supporting acts and side stages filled with up-and-comers from all music genres. Even a little rain - ok, a LOT of rain at some moments - didn't dampen the spirits on Sunday. The event was also a cross-promotional paradise. Kum & Go got people in stores with ticket giveaways, integrating Twitter and Foursquare. Pearl Vodka gave away VIP tickets through photo tagging on Facebook. Olde Main pushed people toward their product, giving away tickets in a mystery 6-pack. Oh, and did we mention the giant bird walking around the festival grounds for Avoid the Stork? (No, he wasn't just there to see Yo La Tengo.)
2. Dodge Challenger "Freedom" Commercial. George Washington taking on the British in a super-charged Dodge Challenger? Yessss! Dodge takes liberties with American history in a patriotic number launched just in time for Independence Day. Check out the 60-second version of the spot below.
3. Dr Pepper Made with Real Sugar. The soft drink brand that proudly touts its 23 flavors has added real sugar to the mix in honor of its 125th anniversary. The "Dublin Dr Pepper" has been available in limited areas for a while now, but last weekend the soft drink began rolling out its real sugar recipe nationwide. Added bonus: Ever since we started a grass-roots movement for adding Dr Pepper to our breakroom on Innova's Facebook page, the machine has been the hotspot of the office. Soon we'll be able to say our ideas are made with real sugar.
4. Foursquare Turns 1 Million. The last week of June was a historic one for the location-based social game, as it reached 1 million check-ins for the first time. Then there was the news of a $20 million investment. Plus, they just went over 2 million users. That made for a HUGE month in the Foursquare world. It's all evidence that Foursquare isn't going away any time soon. (AND they haven't even been on Oprah yet.)
5. Ford Fiesta TV Ads. Ford is promoting the American return of the Fiesta with a lively new television campaign. The spots are beautifully choreographed, allowing the city to do the selling. Who needs titles, when you can have umbrella-spinning unicyclists, skydivers and passersby do it for you? Check out the first of the new spots below.
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